Wouldn’t a Corona on a beach be perfect right now? We feel like we are always on the move, with rapid timelines, deadlines, 24/7 information overload. Its all too much, and too fast. We feel far away from our beach. New technologies are creating a sensation of radical acceleration, so how can Corona help? Providing ways that physically and emotionally transport people to their beach so they can experience the warm and welcoming energy it has to offer. Working on this project helped me find my spiritual beach.
Corona
Corona
My Role
I joined the Corona project in the initial stages of a redesign and rebranding. The product owners were interested in not only creating a much better experience for there website but also targeting their customers in a different way and ensuring the user experience matches their vision of what Corona represents. We held ideation sessions to help refine the target market and built ideas from those sessions.
Millennials
The fastest growing age segment in terms of the money they spend on travel are millennials. About 78% would rather spend money on experiences like music festivals than possessions. They embrace working from anywhere, texting, staying connected to hundreds of people and discovering new technologies, but at the same time feeling overexposed to digital content. Life feels like it is passing them by too quickly, and there isn’t enough time for friends and family.
SUNSETS
Corona’s role in SunSets was to provide music and travel experiences on iconic beaches for millennials.
CERVEZA, POR FAVOR
After discovering that our corona user should feel like they are on a vacation with a hobo chic look , I created a mind map to organize all thoughts and ideas.
I sketched out many interactions to enhance the SunSets festival experience to engage the millennials while I enjoyed a Corona with lime.
